Cultivate critical thinking skills with viral marketing videos & storyboarding

Scheduling Details
Presentation Date
Fri, September 07, 12:30 pm
Final Time
2:30 pm
Presentation Room
Free Space B (2nd floor)
Presentation Format
Poster
Presenter Details
Presenter(s)
Sean H. Toland (Nanzan University)
Abstract
Abstract
It is vital that 21st century English language learners can critically analyze the continuous surge of digital data that they receive. This presentation highlights an action research project that attempted to enhance Japanese university students’ critical thinking skills. The participants utilized “critical literate talks” and collaborative learning to help them critically scrutinize two popular viral marketing videos as well as create a socially conscious storyboard plan about a real or imagined product. The researcher will report on the students’ perceptions and also show how this practical activity can be integrated into a wide variety of instructional contexts.
Presentation No
36